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Bottles Up

Packaging: Past and Present

Plastics
Packaging

Over the past fifty years, consumer packaging has evolved from simple vessels into finely tuned systems that manage pressure, dosing, safety, and sustainability. Bottles have to meet much more stringent performance requirements than most of us realize, all while carrying the weight of some of the world’s most iconic brands on the fair curves of their shoulders. 

Using industrial CT, we uncover the hidden engineering behind that evolution: from the first PET soda bottles to the complexities of modern spray mechanisms and tamper-evident medicine caps. Each tells part of a larger story about how materials science, manufacturing precision, and public trust shape the products we use every day.

A photo of the item before transitioning to the CT scan display.

Soda Bottle (1978 vs. 2025)

Coca-Cola, 1978 & 2025

Coca-Cola introduced the first PET bottle in 1978 after years of development to find a lightweight, shatterproof alternative to glass. Then as well as now, the bottle begins as small PET preforms, heated and blow-molded into shape inside steel molds. Almost 50 years later, geometry has replaced mass with the 2025 bottle relying on precise wall tapering and internal rib patterns to handle pressure. Small raised bumps on its walls define contact points for shipping, letting bottles press against each other without deforming their thin sidewalls.

The 1978 bottle used a smooth, rounded base that required a separate black support cup to stand upright under carbonation pressure. The current design’s five-footed “petaloid” base eliminated that extra part. Each curved foot provides flexibility under load, preventing bulging and allowing stable stacking while reducing resin use. This shift happened in the 90s to simplify manufacturing and shipping, while also reflecting a nascent focus on recyclability.

The 1978 aluminum cap was a thick, multi-piece closure with a separate liner for sealing. Today’s tethered PET cap uses an integrated seal and can remain attached during recycling. The neck has evolved too: the modern gripping collar below the cap is narrower and reinforced, balancing rigidity for automated filling with lighter material. This area now carries most of the mechanical load during capping and handling.

Viewed in cross-section, the evolution is striking. The 2025 bottle achieves the same pressure resistance as the 1978 version with about half the plastic. Every curve is structural, channeling stress evenly through the thin PET shell. Modern design turns geometry into strength: an invisible refinement that’s repeated billions of times a year.

A photo of the item before transitioning to the CT scan display.

Spray Bottle (1996 vs. 2024)

Windex, 1990 & Dawn, 2025

When the trigger-spray bottle arrived in the 1960s, it revolutionized household cleaning. The 1996 Windex bottle carries that legacy—simple, modular, and built for cost and reliability. The new Dawn Powerwash from 2025 shows the next leap: a continuous-mist design that trades hand-pumped bursts for a steady, aerosol-like spray without using propellants. It’s the same basic goal of controlled, even coverage but with twenty-first-century fluid engineering.

The Windex bottle uses a piston-and-spring pump: squeezing the trigger pulls fluid up the dip tube, compresses a spring, and expels a metered shot through a nozzle with each release. Inside the Dawn Powerwash, two chambers work together. The lower chamber holds liquid, while the upper chamber traps air that becomes compressed with each trigger pull. When pressure builds past a threshold, a valve releases a fine mist through a micro-orifice nozzle. The atomization comes from the combination of stored air pressure and a carefully tapered outlet, breaking the stream into tiny, consistent droplets without needing propellant gas.

From above, you can trace how the two systems manage flow. The classic sprayer channels liquid straight from dip tube to nozzle with a single check valve. The Powerwash design reroutes it through a pressure manifold: liquid first mixes with air in a small pressurizing chamber, then exits through a precision-molded nozzle plate that creates a swirling vortex. That spinning flow shears the liquid into a uniform mist, producing the even coating that defines the product.

Side by side, these bottles mark fifty years of steady evolution. The old design shows how a few molded parts created the modern cleaning industry. The new one turns that same idea into a pressure-managed microfluidic system. It’s an everyday object hiding decades of refinement—proof that even the simplest tools still have room to innovate.

A photo of the item before transitioning to the CT scan display.

Pill Bottle (1975 vs. 2025)

Tylenol, 1975 & 2025

When Tylenol first appeared in the 1950s, its glass bottles and metal caps reflected the pharmaceutical norms of the era—simple, familiar, and easy to open. By 1975, the bottle on the left barely predated the Poison Prevention Packaging Act’s enforcement, making it one of the last examples before child-resistant packaging became standard. The modern bottle beside it represents fifty years of safety innovation, shaped by regulation, tragedy, and renewed trust.

The 1975 Tylenol bottle uses a single-thread metal screw cap—light, inexpensive, and intuitive, but easily opened by children. The modern design hides a complex cam system: an outer shell presses and rotates against an inner locking insert. Only when downward force aligns the tabs do the threads engage, an elegant mechanical safeguard that has helped save thousands of lives over the last 50 years.

The older bottle lacks any form of tamper resistance. That changed after 1982, when cyanide-laced Tylenol capsules killed seven people in Chicago. Johnson & Johnson’s rapid response introduced a triple-seal system consisting of foil, a plastic band, and a glued box flap. This eventually became the new industry standard. The FDA formalized these requirements in 1989, and modern bottles like the one on the right retain those layered defenses: an induction-sealed liner under the cap, a shrink band around the neck, and coded lot traceability.

Tylenol’s story is one of redemption through design. Johnson & Johnson turned a crisis into an opportunity for product reform, restoring consumer trust and reshaping global packaging standards. Decades later, the brand moved to Kenvue in J&J’s 2023 consumer health spin-off and was ultimately sold to Kimberly-Clark in November 2025, marking the latest chapter for a household staple that continues to evolve alongside its legacy of safety.

Across these scans, half a century of consumer packaging unfolds in microscopic detail. Industrial CT makes that progress visible, revealing the hidden structures that link engineering, regulation, and trust. What began as convenience has become a kind of social contract that balances performance, cost, and safety at industrial scale. The evolution shown here is less about form than trust. This is how product design quietly absorbs the lessons of its own failures to make everyday life safer, lighter, and more reliable.